‘Avatar’ breaks record on small screen, too
Twentieth Century Fox's 3-D blockbuster "Avatar," which set a box office record with $2.7 billion in worldwide ticket purchases, has performed a similar feat in the living room, surpassing "The Dark Knight" as the top seller on Blu-ray discs, according to researcher Screen Digest Inc.
James Cameron's sci-fi adventure film overtook the past record holder, "Dark Knight," just two weeks after "Avitar's" April 22 release on home video, Screen Digest found.
U.S. retailers sold an estimated 2.41 million duplicates of Avatar on Blu-ray by May 2, edging out the cumulative 2.40 million Blu-ray duplicates of Warner Bros. "Dark Knight" sold over 73 weeks, according to Screen Digest's analysis of Nielsen VideoScan data.
Based on VideoScan sales to date, and sales of other recent blockbusters, Screen Digest projects 13-week sales for Avatar on disc could reach a total of 14 million copies, with 3.9 million duplicates on Blu-ray and 10.1 DVDs. That would put it ahead of The Dark Knight’s 13-week total of 13.4 million units.
Record-breaking Blu-ray disc sales of "Avatar" are further evidence that the high-definition home video is catching on with consumers, after a bruising year-long format war paralyzed sales until early 2008 and the recession further dampened sales.
The number of homes with Blu-ray players almost doubled from 2008 to 2009, and hardware sales this year are on pace reach more than 32 million households. Sales of movies are on a similar trajectory, with the number of discs sold increasing 94% from 2008 to 2009, and poised to more than double this year, compared to a year ago.
“The growing percentage of major hits now selling on the Blu-ray Disc format can be attributed to the large growth in the number of households that own a Blu-ray Disc player," stated Tom Adams, founder of Adams Media Research, which was acquired in 2007 by Screen Digest.
–Dawn C. Chmielewski
Photo of James Cameron at the premiere of "Avatar" at the Grauman's Chinese Theatre. (Credit: ROBYN BECK/AFP/Getty Images)
source : latimesblogs.latimes.com
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Submited at Monday, May 17th, 2010 at 1:00 pm on News by Brinkster
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